The future of brick-and-mortar stores are on the line as online shopping gains more and more market share. Therefore, retailers making use of physical points of sale continually need to up their branding game to keep customers coming. This is exciting in a sense, as it forces stores to offer ever more satisfying experiences to walk-in shoppers. Here are a few branding trends that will increasingly arrive on the in-store

Product and price are by no means the only players when it comes to pushing sales in-store – presentation plays a most pivotal part! Think of it like this – what seems most appetizing: a gourmet meal haphazardly shoved into a takeaway box accompanied by plastic cutlery and eaten on a dirty sidewalk, or the exact same food, attractively served on fine china and enjoyed at a beautifully laid table