Product and price are by no means the only players when it comes to pushing sales in-store – presentation plays a most pivotal part! Think of it like this – what seems most appetizing: a gourmet meal haphazardly shoved into a takeaway box accompanied by plastic cutlery and eaten on a dirty sidewalk, or the exact same food, attractively served on fine china and enjoyed at a beautifully laid table

Humans are visual creatures. In fact, vision trumps all our other senses in our perception of the world. When we see something good-looking or interesting, our brains react to it. We are physiologically hard-wired to feel rewarded by beauty and motivated by novelty in our field of sight. When it comes to marketing, this visual disposition of mankind needs to be appreciated. (Yup, promotion is ultimately all about tapping into

Any typical contender has to deal with intimidation when faced by a significant and strong opponent. Power is persuasive, and we often believe that the big boys are inevitably set to take the victories. However, knowledge – converted into smart strategies – can trump power. And that is why the underdog is very much in the game – also with regards to business. Here are some suggestions on how to

You may have spent a fortune on logo design, put endless thought into colour schemes, paid considerable attention to product quality, but have given your staff (who seemed really cheerful at the beginning) a mere gloss-over of customer relationship management, if any at all. The bottom line is that the biggest interaction your customers will have with your brand will be that moment when they pick up the phone, make

Marketing is powered by the need to connect, inform and persuade. Much of it is about what we want to tell people and what we‘d like them to do once we’ve told them. But sometimes results fall short of what we desire; clever ads have flopped, brilliant campaigns have failed. At times we are left shaking their heads, wondering where we went wrong. There could be several reasons: Telling our