Your brand is your business’ look and personality. It is what attracts people to you and therefore essential to your success. Yet, many entrepreneurs tend to focus merely on perfecting their products or services, while believing that budget constraints would not allow for proper brand building. Big mistake! It’s like being okay with serving great quality wine in disposable cups. Few people want to taste something if it seems unappetising.
Your invite to the Breakfast Club at FESPA with GAWK Visual Engineers! In 2016 GAWK Visual Engineers constructed a coffee shop and gave away in excess of 500 coffees whilst showcasing the versatility of their revolutionary FSD System. Visitors were blown away, by what looked like face brick and wood, but was in fact printed fabric tensioned onto a FSD system. This year we are inviting clients and visitors to
Product and price are by no means the only players when it comes to pushing sales in-store – presentation plays a most pivotal part! Think of it like this – what seems most appetizing: a gourmet meal haphazardly shoved into a takeaway box accompanied by plastic cutlery and eaten on a dirty sidewalk, or the exact same food, attractively served on fine china and enjoyed at a beautifully laid table
Humans are visual creatures. In fact, vision trumps all our other senses in our perception of the world. When we see something good-looking or interesting, our brains react to it. We are physiologically hard-wired to feel rewarded by beauty and motivated by novelty in our field of sight. When it comes to marketing, this visual disposition of mankind needs to be appreciated. (Yup, promotion is ultimately all about tapping into
Any typical contender has to deal with intimidation when faced by a significant and strong opponent. Power is persuasive, and we often believe that the big boys are inevitably set to take the victories. However, knowledge – converted into smart strategies – can trump power. And that is why the underdog is very much in the game – also with regards to business. Here are some suggestions on how to
You may have spent a fortune on logo design, put endless thought into colour schemes, paid considerable attention to product quality, but have given your staff (who seemed really cheerful at the beginning) a mere gloss-over of customer relationship management, if any at all. The bottom line is that the biggest interaction your customers will have with your brand will be that moment when they pick up the phone, make
Marketing is powered by the need to connect, inform and persuade. Much of it is about what we want to tell people and what we‘d like them to do once we’ve told them. But sometimes results fall short of what we desire; clever ads have flopped, brilliant campaigns have failed. At times we are left shaking their heads, wondering where we went wrong. There could be several reasons: Telling our