They say there’s no sentiment in business but in fact it’s sentiment that drives everything in business. Part of the problem in difficult economic times is that people expect things to be difficult. A downturn can be no more than negative reaction to an event that is unexpected or perceived to have merely the potential to be threatening. Shares are hurriedly sold, sales drop, companies downsize. And a ripple effect

Humans have been using their creative skills for millennia. The extraordinary depictions in the Lascaux caves in France, some dating to 20,000 years BC, are testimony to this. Deep in the last ice age, huddled in the warm contours of fire-lit caverns, our ancestors created designs to entertain, inform and influence. Art was in us – and the capability of explaining our world in pictures was possibly embraced by one

Display stands at expos, events, conventions have become works of artful engineering that present powerful opportunities for engagement and purchase. Canny design and versatile solutions have created extraordinary new avenues for marketing and branding that have only recently realised the remarkable potential of visual innovation.