Your brand is your business’ look and personality. It is what attracts people to you and therefore essential to your success. Yet, many entrepreneurs tend to focus merely on perfecting their products or services, while believing that budget constraints would not allow for proper brand building. Big mistake! It’s like being okay with serving great quality wine in disposable cups. Few people want to taste something if it seems unappetising.
Corporate gifts are tokens generally given to major potential or existing customers or business partners to let them know you value them. It is therefore not offered as a reward or prize in an incentive programme or competition, since a true gift is not something you had to work for (a handy hint in romantic and business relationships alike). Many businesses may wonder whether Santa Claus strategies work when it
Product and price are by no means the only players when it comes to pushing sales in-store – presentation plays a most pivotal part! Think of it like this – what seems most appetizing: a gourmet meal haphazardly shoved into a takeaway box accompanied by plastic cutlery and eaten on a dirty sidewalk, or the exact same food, attractively served on fine china and enjoyed at a beautifully laid table
Marketing is powered by the need to connect, inform and persuade. Much of it is about what we want to tell people and what we‘d like them to do once we’ve told them. But sometimes results fall short of what we desire; clever ads have flopped, brilliant campaigns have failed. At times we are left shaking their heads, wondering where we went wrong. There could be several reasons: Telling our
Nothing kicks things off like a cup of hot brewed coffee. From bean to cup, the magic that is released through the brewing process should always be enjoyed amongst great company. So why don’t you join us at Gallagher Convention Centre in Johannesburg between 7-9 September at FESPA Africa, the region’s largest dedicated print and signage exhibition, for a cup of your favourite roast, while we chat about the merits
They say there’s no sentiment in business but in fact it’s sentiment that drives everything in business. Part of the problem in difficult economic times is that people expect things to be difficult. A downturn can be no more than negative reaction to an event that is unexpected or perceived to have merely the potential to be threatening. Shares are hurriedly sold, sales drop, companies downsize. And a ripple effect
Digital printing is not new but it takes strides in innovation and ever more adventurous applications every day. Printing from a digital-based image – files such as a PDF – directly to a variety of media, has opened up infinite possibilities for design, colour, surface options and impact. Testing the limits Digital has enabled the design process to become almost limitless in imagination – faster, clearer, more colourful, and speedily
A merger between two major players in the South African branding, exhibitions and display industries, Podd and FSD is set to take place on 1 March 2016. The merged entity, that will be known as Gawk Visual Engineers, has a vision to become an industry innovator with a reputation for unparalleled service and delivery, yet remain completely approachable at all levels while genuinely taking their clients’ aspirations for branding success