Corporate gifts are tokens generally given to major potential or existing customers or business partners to let them know you value them. It is therefore not offered as a reward or prize in an incentive programme or competition, since a true gift is not something you had to work for (a handy hint in romantic and business relationships alike). Many businesses may wonder whether Santa Claus strategies work when it
Your invite to the Breakfast Club at FESPA with GAWK Visual Engineers! In 2016 GAWK Visual Engineers constructed a coffee shop and gave away in excess of 500 coffees whilst showcasing the versatility of their revolutionary FSD System. Visitors were blown away, by what looked like face brick and wood, but was in fact printed fabric tensioned onto a FSD system. This year we are inviting clients and visitors to
Liquor City’s branding has been synonymous among the South African public for more than 20 years.. The decision for a rejuvenated brand was made to keep up with changing market trends as well as to carry the brand to its full potential. GAWK Visual Engineers was bestowed the honours and took on the job with great gusto.
Much debate has recently been going on in design and branding circles around whether “the logo is dead,” as British designer and brand consultant, Simon Manchipp, publicly claimed. But before we write our eulogies for this superstar of branding, let’s first see if it is not worthy to be placed on life support. The gun to the logo’s head So, why is the logo’s life threatened in the first place?
Humans are visual creatures. In fact, vision trumps all our other senses in our perception of the world. When we see something good-looking or interesting, our brains react to it. We are physiologically hard-wired to feel rewarded by beauty and motivated by novelty in our field of sight. When it comes to marketing, this visual disposition of mankind needs to be appreciated. (Yup, promotion is ultimately all about tapping into
Marketing is powered by the need to connect, inform and persuade. Much of it is about what we want to tell people and what we‘d like them to do once we’ve told them. But sometimes results fall short of what we desire; clever ads have flopped, brilliant campaigns have failed. At times we are left shaking their heads, wondering where we went wrong. There could be several reasons: Telling our
Vision and imagination in marketing We live in such a fast-changing world that the time needed to invent and initiate new experience becomes pressured and limited. Yet new is what the world demands – over and over. How do we constantly renew our experience of what is around us, what we already know and feel, and what we demand to be changed? How do we capture fleeting attention spans already
When times are tough economically, marketers will look for ways to keep their brand alive and vibrant while reducing costs at the same time. One mistake made by many is to cut down on the outlay involved in display stands at trade fairs, expos or marketing events. However important these functions are in good times, they become even more vitally important when sales are flagging. Granted, you may feel a
Nothing kicks things off like a cup of hot brewed coffee. From bean to cup, the magic that is released through the brewing process should always be enjoyed amongst great company. So why don’t you join us at Gallagher Convention Centre in Johannesburg between 7-9 September at FESPA Africa, the region’s largest dedicated print and signage exhibition, for a cup of your favourite roast, while we chat about the merits
When it comes to retail marketing, it is well known that if you can convince a child about a product you want to sell, you’re 80% on the way to convincing their parents to open their wallet. There is nothing in the world that excites a child more than stepping into a toy shop, where their dreams, fantasies and aspirations can be found in all their tangible glory in one