One of the most mainstream modern-day marketing mantras goes like this: Let us entertain you! Entertainment marketing (also known as branded entertainment) entails the promotion of your business by means of amusement. This could be done, for example, through producing entertaining content (such as videos, blogs, memes, etc.) or by hosting entertainment events (such as concerts or sport days). And let’s not forget the very current trend of ‘’sadvertising’’ (those

Today’s inseparable marketing duo, brands and print, sees equal partnership in the drive for powerful connection with consumers across multiple media. It seems obvious at first glance that one doesn’t exist without the other – but there’s been a quiet revolution in design strategy with regard to branding and what has become the new imperative of print. The digital effect on design With the rise of digital design and application,

A merger between two major players in the South African branding, exhibitions and display industries, Podd  and FSD is set to take place on 1 March 2016. The merged entity, that will be known as Gawk Visual Engineers, has a vision to become an industry innovator with a reputation for unparalleled service and delivery, yet remain completely approachable at all levels while genuinely taking their clients’ aspirations for branding success