Liquor City’s branding has been synonymous among the South African public for more than 20 years.. The decision for a rejuvenated brand was made to keep up with changing market trends as well as to carry the brand to its full potential. GAWK Visual Engineers was bestowed the honours and took on the job with great gusto.

Much debate has recently been going on in design and branding circles around whether “the logo is dead,” as British designer and brand consultant, Simon Manchipp, publicly claimed. But before we write our eulogies for this superstar of branding, let’s first see if it is not worthy to be placed on life support. The gun to the logo’s head So, why is the logo’s life threatened in the first place?