Vision and imagination in marketing We live in such a fast-changing world that the time needed to invent and initiate new experience becomes pressured and limited. Yet new is what the world demands – over and over. How do we constantly renew our experience of what is around us, what we already know and feel, and what we demand to be changed? How do we capture fleeting attention spans already

When times are tough economically, marketers will look for ways to keep their brand alive and vibrant while reducing costs at the same time. One mistake made by many is to cut down on the outlay involved in display stands at trade fairs, expos or marketing events. However important these functions are in good times, they become even more vitally important when sales are flagging. Granted, you may feel a