Display stands at expos, events, conventions have become works of artful engineering that present powerful opportunities for engagement and purchase. Canny design and versatile solutions have created extraordinary new avenues for marketing and branding that have only recently realised the remarkable potential of visual innovation.
Today’s inseparable marketing duo, brands and print, sees equal partnership in the drive for powerful connection with consumers across multiple media. It seems obvious at first glance that one doesn’t exist without the other – but there’s been a quiet revolution in design strategy with regard to branding and what has become the new imperative of print. The digital effect on design With the rise of digital design and application,